“Don’t let the noise of others’ opinions drown out your own inner voice.”

Steve Jobs addressed this statement to Stanford’s graduating class of 2005 in a commencement speech that has accrued more than 10 million hits on YouTube since Jobs’ death on Oct. 5.

I got a notification of Jobs’ death on my iPhone from a mobile news app. I switched to Twitter to confirm the news, then flipped to my messages to contact fellow Apple enthusiasts concerning the announcement. This all took place in about three minutes and everyone seemed to have the same reaction: Wow. I can’t believe it.

Since then, the outpouring of Mac love has been rolling in from all channels. The #thankyousteve hashtag popped up on Twitter almost immediately. The Apple homepage, along with myriad other sites, commemorated the tech visionary with graphics and memories shared by the likes of Bill Gates and President Barack Obama. Samsung and Google canceled an event, citing Jobs’ death and acknowledging that it’s not the appropriate time to launch a new product. One of my professors brought a copy of Jobs’ Stanford commencement speech to class and read it aloud, opining that Apple has impacted every single one of us students in one way or another.

Apple fans are invited to email thoughts and memories to rememberingsteve@apple.com. For dancers and pop-culture hipsters, though, email might not be the best way to say something.

The Wall Street Journal ran a story in June about the Apple Store Dance, a phenomenon centered on users that boogie down in Apple stores and post footage online. The story featured 12-year-old Trevor Moran, a shaggy-haired, charismatic kid with a webcam.

Quick note about the video below: if you’re not cool with seeing a munchkin lip-syncing to a song with, er, not-quite-age-appropriate lyrics, roll over to the Wall Street Journal link above.


A cursory YouTube search reveals that there is more to this than a preteen with a video-sharing account. Moran is not the only Apple store dancer and, while Apple employees don’t necessarily encourage the behavior, they tolerate it quite well. (And some of the Geniuses even join in.)

This adds to an oft-expressed opinion about Steve Jobs and his iconic company: it’s not just about the technology. Apple products have a particular, prominent niche in pop culture that extends beyond computers and smartphones. Mac users really will break into song and dance in retail stores. Apple, being the company it is, stalwartly refuses to see a problem with this.

For a great wrap-up of the social media tributes to Jobs, check out Wired’s aggregation here. Text and video of Jobs’ commencement speech is available from the Stanford site. Follow Trevor Moran on Twitter here. And, if you want to put your inner voice to work and bust a move in an Apple location near you, click here to find a store.

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